Vertex Tech
Vertex Tech — Brand Identity System
Vertex Tech had the product. They didn't have the brand. Entering a market dominated by Salesforce and HubSpot, they needed a visual identity that punched above their weight class.
Results at a glance
01The Challenge
Vertex's previous logo was clip-art-quality. In demos with enterprise buyers, the visual mismatch between their polished product and unprofessional brand was losing them deals.
02Our Approach
Full brand identity: logo system (primary, horizontal, icon), color palette, typography hierarchy, iconography library, motion guidelines, and a 60-page brand book.
03The Outcome
Closed 3 enterprise deals within 60 days of the rebrand going live. Their Series A pitch deck using the new brand raised $4.2M.
Project Gallery
“We walked into a room with Fortune 500 procurement teams and watched them nod at our brand before we said a word. That's what Aphrick built for us.”
Project Details
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